Marketing, 20 Mar 2026

Shweta Bajpai

20 Mar 2026 10:33 AM

Micro-drama has a lot of affiliation with what we do on our platform already: Shweta Bajpai

Meta's director - media and entertainment (India) explains how the category is evolving and the opportunities in the segment.
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For brands and marketers, the findings suggest that Gen Z's festive consumption is not necessarily driven by novelty or large-scale celebrations.

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'Healthy push between our agencies will continue'

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