Marketing, 20 May 2026

Purnima Lamba

20 May 2026 12:29 PM

Purnima Lamba to join Mahindra Group

Moves after a 25-year stint with Unilever.
Campus Activewear's new brand identity

20 May 2026 11:34 AM

Campus Activewear unveils a new brand identity

The brand refresh reinforces focus on youth expression, everyday movement and deeper consumer relevance.
Saumya Baijal

20 May 2026 10:57 AM

Opinion: Working-class assertions and how brands must respond to changing power structures

The author explores why performative messaging may fail as working-class consumers seek enablement, authenticity and tangible value.

Latest Stories

Purnima Lamba

20 May 2026 12:29 PM

Purnima Lamba to join Mahindra Group
Campus Activewear's new brand identity

20 May 2026 11:34 AM

Campus Activewear unveils a new brand identity
From left: Anupriya Acharya, Shashi Sinha, I Venkat, Vivek Gupta, Srinivasan K Swamy, Sunil Kataria, C Muthu and Jaideep Gandhi

20 May 2026 11:27 AM

AAAI@80: Reaffirms commitment to inclusive growth and shaping ad industry's future
Saumya Baijal

20 May 2026 10:57 AM

Opinion: Working-class assertions and how brands must respond to changing power structures

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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