Ritz Media World has announced the appointment of Neeti Bhargava as chief content and client solutions officer. 

With this development, the company aims to strengthen its leadership team at a time when brands are increasingly prioritising content-driven and multi-platform communication.

In her new role, Bhargava will oversee the agency’s content strategy, working closely with clients to develop integrated campaigns across audio, digital, and on-ground platforms. She will also guide internal teams to ensure consistency, quality, and clarity in brand communication.

Bhargava moves from My FM (Dainik Bhaskar Group), where she was a radio jockey. 

Ritz Malik, founder, Ritz Media World, said, “Neeti’s experience across radio and multi-platform content gives her a strong understanding of audience behaviour and brand storytelling. As marketing becomes more data-informed and increasingly supported by AI-driven tools, the need for clear, authentic, and well-crafted content has only grown. Her leadership will help us deliver campaigns that are both creative and strategically grounded.”

Bhargava added, “Content today is shaped by changing consumption patterns and the growing role of technology in media planning. While AI tools are improving efficiency and insights, strong storytelling remains central to meaningful brand engagement. I’m excited to join Ritz Media World and contribute to building integrated content that connects with audiences across formats.”

In a career spanning over 18 years, she has also worked with Red FM 93.5 and Reliance Big FM 92.7.