Marketing, 25 Aug 2025

Abhinav Kumar

25 Aug 2025 10:53 AM

'USD 4T in marketing spend and USD 125B in sports funding give marketing the power to drive change'

Abhinav Kumar, global CMO, TCS, on building trust, navigating crises, and preparing for the AI-driven future.
Aashita Jain

25 Aug 2025 10:45 AM

Tradition's Gen Z makeover: How brands need to evolve to keep pace

The author challenges brands to evolve while staying rooted in their cultural core.

Latest Stories

From left: Hiroyuki Yokoi, Laura Nestler, Rob Van Griensven

24 Jun 2026 2:30 AM

Cannes Lions 2026: 'In the next 18 months, art will matter more and science will get sharper'
The name change takes the cricket website back to the identity it held when it was founded in 1993.

23 Jun 2026 11:37 PM

Cricinfo returns to its original identity
From left: Maria Sharapova, Jessica Stacey, Susie Wolff, Marissa Dacay

23 Jun 2026 10:34 PM

Cannes Lions 2026: ‘There are no straight lines to the top for women athletes'
Marc Pritchard

23 Jun 2026 9:52 PM

Cannes Lions 2026: ‘Get ready for the most fun you'll have building brands'

Most Read

The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 
From left: Pedro Pina, Rick Pineda, Christian Racioppi, Daniel Sturridge and Ben James

22 Jun 2026 5:14 PM

Cannes Lions 2026: The power is moving away from the broadcasters - Daniel Sturridge
Day one of the festival

22 Jun 2026 5:00 PM

Cannes Lions 2026: Updates from day one
The big winners from the evening

30 May 2026 1:25 PM

Good Ads Matter Awards 2026: Winners

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