Erum Kidwai gets a new leadership role as chief marketing officer at Ageas Federal Life Insurance. 

His previous role was senior vice president and head marketing, and he had joined the company in 2012 as senior vice president - marketing. 

Kidwai has been leading the company’s integrated marketing, brand, communications, and customer engagement strategies as AFLI continues its transformation journey focused on growth, innovation, and customer-centricity.

With this elevation, AFLI aims to further strengthen its core leadership team as it continues to expand its market presence and deepen customer trust in an increasingly competitive insurance landscape.