Birla Opus Paints has announced the appointment of actor Sreeleela as the new face of the brand, further strengthening its ‘Naye Zamane Ka Naya Paint’ philosophy. 

As a part of the campaign, the brand has rolled out two new films featuring Sreeleela, alongside Lillete Dubey and Sheeba Chaddha, set in a bustling mall and a crowded metro station. The films have been conceptualised by Leo. 

Inderpreet Singh, head - marketing, Birla Opus Paints, said, “At Birla Opus Paints, we are building a brand that resonates with the evolving aspirations of today’s consumers, and bringing Sreeleela on board felt like a natural extension of that journey. Her rising prowess and strong audience connect align well with our philosophy of ‘Naye Zamane Ka Naya Paint’. As we continue to scale the ‘Main Bhi…’ thought, our focus remains on showcasing product performance in a way that feels real and rooted in everyday experiences.”

Sreeleela mentioned, “I’m really excited to be associated with Birla Opus Paints which is truly a new-age paint brand. Keeping things simple and real is what stood out to me the most about the brand and its journey till now. I am happy that I am a part of Birla Opus’s vision of adding beauty in people’s lives.”