Lodestar UM, an Omnicom Media India agency, has been awarded the integrated media mandate for Amazon Music. 

The win follows a competitive review process, with the agency taking on full-funnel media activation for the brand.

The partnership will see Lodestar UM deliver integrated, insight-led media solutions in today's era of intelligence, according to the agency. The agency aims to bring together data, technology and creativity to craft an informed media and marketing strategy that resonates with how people engage with the brand.

Aditi Mishra, CEO, Lodestar UM, said, “Music is deeply embedded in the way people move through the world, and Amazon Music has become a consistent presence across moments of discovery, routine and connection. That kind of context calls for a thoughtful and integrated media approach, and we value the trust placed in our team to deliver it. Our Full Color Media framework allows us to approach this responsibility with a clear emphasis on integration, cultural relevance and consistency.”