YouGov has rolled out its 2026 'Best Brand Rankings' basis impression, quality, value, reputation, satisfaction, and recommendation.

According to the rankings, WhatsApp is the strongest brand globally and on the India-specific list. YouTube is second and Google is third.

Globally, Samsung is second, followed by YouTube and Google.

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Blinkit tops the most-improved brands in India, followed by Spotify and Samsung.

Rankings are based on brands’ 'index scores' taken from YouGov BrandIndex, between 1 January and 31 December 2025.