Ronitaa Italia has joined Bennett Coleman & Co (The Times of India) as creative head – 1838.

In her new role, Italia will lead the creative expression of 1838’s 'culture meets luxury' positioning across print, digital storytelling and event programming. She will curate art, design and cultural experiences, develop signature brand IPs and luxury exhibitions, and help build a strong community of cultural tastemakers and creative entrepreneurs around 1838.

She moves from Worldwide Media, where she was editor-in-chief.

In a career spanning over 25 years, she has also worked with Hindustan Times and STIRworld, among others.