Media , 02 Jan 2025

Hyundai's 'Electric is now Creta' campaign.

02 Jan 2025 3:56 PM

Hyundai Creta Electric electrifies India’s EV aspirations

Conceptualised by Innocean Worldwide, the film spotlights its new electric SUV through Shah Rukh Khan.
An IPL match from the first season of the tournament. Picture courtesy: Wikipedia

02 Jan 2025 2:00 PM

IPL, Indian general election make it to top 10 most-viewed articles globally on Wikipedia

The IPL was the most-viewed sports article ahead of the Paris Olympics and UEFA Euro 2024.
Matrimony.com onboards Anil Kapoor as brand ambassador

02 Jan 2025 12:43 PM

Matrimony.com signs Anil Kapoor as brand ambassador for community matrimony

Has planned a 360-degree marketing campaign featuring Kapoor, targeting specific communities throughout the year.
Viren Noronha

02 Jan 2025 11:11 AM

Decision-makers on the brand side should emerge from the internet, not just B-schools: Viren Noronha

The New Thing's co-founder shares his biggest development of 2024 along with one manifestation for 2025.
boAt's 'Crazy-lution' campaign.

02 Jan 2025 10:59 AM

boAt and Samay Raina give hilarious 'crazy-lutions' to get through New Year's resolutions

The ad film aims to highlight the features of the brand's smartwatch.
Deepa Jatkar

02 Jan 2025 10:55 AM

Deepa Jatkar to head WPP's unit for Amazon in India

She was chief growth officer at WPP's Wavemaker.
Share price of the agency has risen post the announcement.

02 Jan 2025 10:41 AM

RK Swamy's promoters buy Evanson Pioneer Fund's shares in the company

Purchase 3.56% stake held by the US entity.
Raahil Chopra

02 Jan 2025 10:31 AM

Raahil's blog: A 13-letter 'C-word' emerges to compete with AI in 2025

The author lists a word that has stronger implications for the industry in 2025.

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