Bennett, Coleman & Co (The Times of India) has announced the appointment of Shanu Singh as director, The Economic Times Brand. 

In her new role, Singh will lead the brand strategy, positioning, and integrated marketing efforts for the publication across print, digital and events/IPs. She will be responsible for driving brand growth, enhancing reader engagement, and strengthening advertiser relationships through innovative marketing strategies. 

She moves from Ask Asset & Wealth Management, where she was serving as the chief marketing officer. 

Prior to this, Singh has worked with Standard Chartered Bank and Kotak Mahindra Bank.