Media , 10 Dec 2024

Hershey had turned down a USD 23 billion bid from Mondelez in 2016

10 Dec 2024 11:14 AM

Mondelez 'exploring' opportunity to buy The Hershey Company

A Bloomberg report suggested that this is the second time the owner of Cadbury is looking to make the purchase.
Daniel Dsouza

10 Dec 2024 10:56 AM

Daniel Dsouza joins DreamSetGo as co-founder

Dsouza moves from SOTC, where he was president and country head for its leisure holidays portfolio.
Flipkart's 'Flipkart ki Open Box Delivery, Makes TV-Lena Worry Free' campaign.

10 Dec 2024 10:41 AM

Sumeet Vyas outsmarts a ghost with Flipkart

The ad film spotlights the e-commerce company's open-box delivery service.
Mithila Saraf

10 Dec 2024 9:03 AM

Instant virality on social media has deprived us of quality and well-crafted work: Mithila Saraf

Famous Innovations' CEO shares the biggest development of 2024 along with one thing she's manifesting for 2025.
India’s OTT market will grow at 14.9% CAGR, reaching INR 35,061 crore by 2028.

10 Dec 2024 9:02 AM

India's entertainment and media industry set to reach INR 3.65 lakh crore by 2028: Report

Indians spend 78% of their online time on E&M-related apps, cites PwC's Global Entertainment and Media Outlook 2024-28.

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Picture Courtesy: India Influencer Marketing Report 2025

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63% of total product discovery across all categories are driven by influencers: Report
Vimal Elaichi led the branding blitz for IPL 2025

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IPL 2025 sees 30% rise in advertisers: TAM report
Prega News' 'The Invisible Journey of Fathers' campaign.

11 Jun 2025 4:52 PM

Prega News gets Aashish Solanki to uncover a deeper truth about pregnancy
Filmmaker Vivek Anchalia (left) and Value 360 Communications' Kunal Kishore

11 Jun 2025 4:06 PM

Value 360 Communications launches AI creative studio ahead of IPO

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With the launch of this AI-driven media company, WPP Media unites media, data and production capabilities

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WPP Media replaces GroupM as WPP’s global media company
Enormous and Famous Innovations win big on the last day of Goafest

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Abby Awards 2025: Enormous bags 'Creative Agency of the Year', Famous bags two Grands Prix
Sania Mirza

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'Pickleball is not a fad and is here to stay'
Rakesh Hinduja (left) and Shormistha Mukherjee.

06 May 2025 10:22 AM

Credibility vs clout: The changing currency of awards

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