Media , 14 Apr 2025

Groww's 'We all have our plans to Groww' campaign

14 Apr 2025 11:37 PM

Groww spotlights the journey of ‘growing up’ - from self-realisation to SIPs

The campaign comprising a series of short ad films is aimed at nudging hesitant investors to start their investment journey.
Mercedes-Benz India handed over its PR mandate to Adfactors PR

14 Apr 2025 2:45 PM

Adfactors PR bags the PR mandate of Mercedes-Benz India

The account was won post a multi-agency pitch.
From left: Jyoti Mahendru and Kamal Basu

14 Apr 2025 2:27 PM

McCann Worldgroup India elevates Kamal Basu and appoints Jyoti Mahendru

Basu was senior vice president at the agency, while Mahendru moves from VML, where she was chief people officer.
Vishal Jacob

14 Apr 2025 1:36 PM

Wavemaker's Vishal Jacob moves within WPP to Choreograph

Choreograph is WPP's global data and technology company.
BombayDC's new visual identity

14 Apr 2025 12:45 PM

Bombay Design Centre rebrands as BombayDC

Rolls out a new name along with a fresh visual identity.
Ritu Kapur

14 Apr 2025 11:22 AM

Legacy broadcast media has become a mouthpiece of the powers that be: The Quint's Ritu Kapur

The co-founder and MD of Quint Digital reflects on the challenges in digital journalism, the conundrum of media ownership in India, and more.
Screenshot from the film

14 Apr 2025 11:00 AM

Crompton looks to expand trust to the air cooler space

Conceptualised by BBDO India, the film showcases customers showing 'blind faith' in the brand.
Citroën's 'Brighter Side of Dark' campaign.

14 Apr 2025 10:29 AM

Citroën puts the pedal to the dark side

The campaign which consists of an ad film spotlights the car's dark edition for its Citroen Basalt, Aircross And C3.
The IPL team captains at the start of the tournament.

14 Apr 2025 9:42 AM

Top 25% viewers of IPL can recall only six brand partners of the tournament: Report

The CrispInsight-Kadence report added that while 98% have a favourite player, only 37% support a team.

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