Oneindia has announced the appointment of Anand Sreenivasan as national head - monetisation and special projects. 

Sreenivasan will be responsible for accelerating the platform's revenue growth, deepening advertiser relationships, and expanding Oneindia’s presence across the country.

He will lead sales strategy, client engagement, and revenue delivery across Oneindia’s digital, video, branded content, and strategic offerings - with a focus on high-growth sectors and markets. 

With a mandate to innovate and integrate, his role will also entail building and mentoring high-performance regional sales teams, and helping brands connect to millions of users in multiple Indian languages through impactful, data-driven campaigns.

Sreenivasan’s last full-time stint was with Republic World, where he was national head - branded content till 2022. 

Ravanan N, CEO, Oneindia, said, “In my first conversation with Anand Sreenivasan, I saw a leader who not only understands the market but also sees where it’s headed. That vision made me certain he belongs to Oneindia. With over 20 years of experience leading high-performing sales teams, building revenue engines and forging deep client relationships, he will be invaluable as we strengthen our market leadership in the multilingual digital space. We believe his vision and energy will help us deliver even greater value to our advertisers and audiences nationwide.” 

Sreenivasan added, “India’s digital growth story is being written in multiple languages, and Oneindia is at the forefront of that transformation. My goal is to unlock the full commercial potential of our reach and deliver campaigns that don’t just advertise, but truly resonate with audiences across every region and culture.”

In a career spanning over two decades, he has also worked with Quint Digital, AETN Media, 9X Media, and more.