EssenceMediacom (part of WPP Media) has retained the Uber media business following a multi-agency pitch.

The agency had first won the account in 2017, with the agency helping launch Uber across several markets in the region.

EssenceMediacom operates a connected regional model spanning Australia and New Zealand, Hong Kong, India, Japan, South Korea and Taiwan. 

Maddison Keogh, client managing partner, will lead the account from Australia, overseeing teams across the seven markets. 

Lee Walsh, global head - media, Uber, said, “Following a thorough RFP process, we're delighted to continue our partnership with EssenceMediacom. Their team demonstrated they are the best fit to support our ambitions across APAC. Their deep local market expertise, strong strategic thinking, and clear understanding of our business stood out throughout the process. We were particularly impressed by their vision for how data, technology and AI can help accelerate our next phase of growth.”

Pippa Berlocher, CEO, EssenceMediacom ANZ, said, “We’re incredibly proud to continue our partnership with Uber across APAC. Working together across such diverse and fast-moving markets has shaped a strong, trusted partnership. By bringing together data, technology, creativity and human ingenuity, and by consistently showing up for each other as a connected team, we’re unlocking new opportunities to ignite what’s next for Uber.”