Media , 26 Jun 2024

RGA was launched in 1977. It became part of the IPG group in 2001

26 Jun 2024 10:50 PM

TCS in talks to buy IPG's R/GA

Media reports suggest that the New York based agency could be sold for USD 300 million.
Bisk Farm Googly's Taste with a Twist campaign

26 Jun 2024 5:35 PM

Bisk Farm Googly lets Hrithik Roshan have twisted intentions about his neighbour's wife

The ad film centered around its slogan ‘Googly- taste with a twist,’ features Roshan engaging in playful banter with his on-screen wife.
Ikea's 'The Closet' campaign

26 Jun 2024 3:11 PM

Ikea opens 'the closet' to foster queer allyship and inclusion

Conceptualised by Leo Burnett, the ad film urges people to rethink stereotypes and embrace diversity.
Snapchatters will be able to communicate with their close friends in an environment that prioritises their safety, privacy, and well-being

26 Jun 2024 11:11 AM

Snapchat rolls out safety features curated to reinforce authentic friend connections

Aims to safeguard teens and the broader community from online liabilities.
Kiran Khalap

26 Jun 2024 10:47 AM

Kiran's blog: Pseudomature market? How is that a problem?

The author decodes 'pseudomature' markets, a term which he coined and highlights the illusion of competition.
From left: Swati Chopra, Praful Baweja, Ghazal Khanna, Naman Gupta, Aruna Desai and Nakshatra Bagwe

26 Jun 2024 10:27 AM

‘Organisations wake up only in June, but queer people are queer every day’

A panel discussed the difference between tokenism and authentic inclusivity in organisations when advocating for the LGBTQ+ community.
Finn Bradshaw

26 Jun 2024 9:08 AM

Want to become the online home for cricket: Finn Bradshaw

ICC's head – digital, talks about reaching out to the cricket fan, which includes partnerships with the likes of Roblox, and more...

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