Media , 27 May 2024

WRM's entries

27 May 2024 10:25 AM

India at Cannes: White Rivers Media's entries

The agency has shared three entries for this year's Cannes Lions International Festival of Creativity.
43.6% used traditional TV to watch the tournament. 30.8% saw the tournament on their mobile phones and 25.6% on connected TV.

27 May 2024 10:24 AM

IPL 2024: Dream11, MS Dhoni 'most-recalled'

Manifest conducted a survey during the last week of the tournament.
A screenshot of BJP's ‘dulha kaun hai’ campaign.

27 May 2024 9:20 AM

Can advertising campaigns win election campaigns?

Advertising campaigns are in full flow during the Lok Sabha elections. But will they help political parties win the seats?

Latest Stories

Shubhranshu Singh

18 Jun 2025 2:55 AM

Shubhranshu Singh joins inaugural board of Effie Lions Foundation
The official announcement was made at an event held at the River Plate Stadium, Buenos Aires. 

18 Jun 2025 2:39 AM

Kingfisher Premium partners with Argentine Football Association
Marc Pritchard

17 Jun 2025 10:19 PM

Cannes Lions 2025: Advertising > content – Marc Pritchard
Vikram Solar's ‘Khushiyon Wali Sunshine’ campaign.

17 Jun 2025 8:25 PM

Vikram Solar turns a child’s 'hanji' into a symbol of solar-powered joy

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With the launch of this AI-driven media company, WPP Media unites media, data and production capabilities

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WPP Media replaces GroupM as WPP’s global media company
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23 May 2025 10:46 PM

Abby Awards 2025: Enormous bags 'Creative Agency of the Year', Famous bags two Grands Prix
Sania Mirza

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'Pickleball is not a fad and is here to stay'
Rakesh Hinduja (left) and Shormistha Mukherjee.

06 May 2025 10:22 AM

Credibility vs clout: The changing currency of awards

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