Media , 27 May 2024

WRM's entries

27 May 2024 10:25 AM

India at Cannes: White Rivers Media's entries

The agency has shared three entries for this year's Cannes Lions International Festival of Creativity.
43.6% used traditional TV to watch the tournament. 30.8% saw the tournament on their mobile phones and 25.6% on connected TV.

27 May 2024 10:24 AM

IPL 2024: Dream11, MS Dhoni 'most-recalled'

Manifest conducted a survey during the last week of the tournament.
A screenshot of BJP's ‘dulha kaun hai’ campaign.

27 May 2024 9:20 AM

Can advertising campaigns win election campaigns?

Advertising campaigns are in full flow during the Lok Sabha elections. But will they help political parties win the seats?
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