Media , 27 May 2024

WRM's entries

27 May 2024 10:25 AM

India at Cannes: White Rivers Media's entries

The agency has shared three entries for this year's Cannes Lions International Festival of Creativity.
43.6% used traditional TV to watch the tournament. 30.8% saw the tournament on their mobile phones and 25.6% on connected TV.

27 May 2024 10:24 AM

IPL 2024: Dream11, MS Dhoni 'most-recalled'

Manifest conducted a survey during the last week of the tournament.
A screenshot of BJP's ‘dulha kaun hai’ campaign.

27 May 2024 9:20 AM

Can advertising campaigns win election campaigns?

Advertising campaigns are in full flow during the Lok Sabha elections. But will they help political parties win the seats?
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Picture courtesy - LinkedIn

27 Oct 2026 2:53 PM

ICC elevates Prabhakaran Thanraj
The company said the expansion would extend its news operations across regional markets and languages.

27 Oct 2026 2:18 PM

Big FM applies to MIB for six additional news channels
Rishi Raj

27 Oct 2026 11:08 AM

Opinion: The luxury marketing paradox - why premium brands must learn to speak less and say more
Titan campaign for Utsav by Titan

27 Oct 2026 11:03 AM

Titan shines a light on the relationships that transcend family ties

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Cred's film featuring Rakhi Sawant

12 Oct 2026 11:29 AM

Voice-O-Meter: Cred's unconventional route breaks the bias
Girish Agarwal

12 Oct 2026 9:02 AM

Media agencies need to spend more time with publishers to understand print better: Girish Agarwal
Ayshwarya Sharma

09 Oct 2026 9:04 AM

LIA 2026: Award the work for its entertainment value, not just the idea behind it
Akhil Raj Gupta and Amit Singh

07 Oct 2026 10:21 AM

Luminary and Manifest to host hands-on AI branding workshop for marketers

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