Bullet Microdrama, the platform backed by Zee Entertainment Enterprises ('Z'), has announced the appointment of Himanshu Awasthi as senior vice president - product. 

In his new role, Awasthi will lead the product charter across Bullet Microdrama’s portfolio, spanning product strategy, consumer experiences and the development and launch of upcoming B2C products.

Furthermore, he will work closely with the leadership team to shape experiences across discovery, engagement, retention, and monetisation, with a focus on building intuitive, mobile-first products that evolve with audience behaviour.

He moves from Eloelo Group, where he was lead product manager. 

Azim Lalani, co-founder and chief business officer, Bullet Microdrama, said, “As we continue to build Bullet as a consumer entertainment platform, product thinking is central to creating experiences that audiences want to discover, engage with and return to. Himanshu brings a strong understanding of consumer behaviour and experience building, which will be valuable as we evolve our products and explore new opportunities across the consumer ecosystem. We’re delighted to have him join the team and look forward to the perspective he will bring to our product and technology roadmap.”

Awasthi added, “Microdrama is one of the most exciting shifts happening in entertainment today. Short-format, mobile-first storytelling is becoming a daily habit for audiences, and the opportunity now is to build product experiences that make discovery more intuitive, engagement deeper and storytelling more personal. What excites me about Bullet is the opportunity to work across both the content and product sides of this evolution, while also building the next set of consumer experiences around it. It’s a rare opportunity to help shape a category as it evolves, and I’m thrilled to be building it with this team.”

In a career spanning over 12 years, he has also worked with Meesho and AppsForBharat, among others.