Media Mantra Group, a global PR and integrated communications agency, has announced the appointment of Saahil Anant as senior director to lead its automotive and technology communications practice. 

The appointment reinforces the firm's strategic vision to strengthen its sector expertise while supporting brands that seek clear and credible communication in a highly competitive market.

He moves from Samsung, where he was manager - product communications. 

Udit Pathak, founder director, Media Mantra Group, said, “The auto and technology sectors are seeing rapid change with new products, platforms, and business models entering the market. Companies today need communication partners who understand both the industry and the media environment. Saahil brings valuable experience from his work with leading brands, and his perspective will support our teams as we continue working with organisations that are shaping the future of mobility and technology.”

Puja Pathak, founder director, Media Mantra Group, added, "These industries require communication that builds credibility and long-term engagement with stakeholders. Our teams have supported several brands in communicating product innovation, corporate direction, and market expansion. Saahil’s experience across both auto and consumer technology will strengthen our work as we continue supporting clients in these sectors.”

Anant said, "I am extremely honoured to have received the opportunity to start a new practice altogether at Media Mantra, under the guidance of esteemed leaders such as Udit and Puja. The automotive and tech spaces are very dynamic, with various nuances involved for communicating brand benefits and product truths in an effective manner. I am confident that with an inclusive work environment and team spirit, Media Mantra will become one of the best brands in this space going forward."

In a career spanning over 16 years, he has also worked with Oppo, Lava International, Avian WE and Deccan Chronicle Holdings, among others.