On Purpose, a creative consultancy with a mission to use communications for social change, has been appointed as the communications partner for the India Mental Health Alliance (IMHA), a not-for-profit organisation founded by Vasvi and Ashish Bharat Ram in collaboration with Children First and AMAHA. 

Through this partnership, the creative consultancy will lead IMHA’s media relations and strategic communications, supporting its vision to reimagine and transform mental health discourse and practice in India. 

The agency will focus on amplifying IMHA’s initiatives, building visibility around its convenings and events, and positioning it as a leading voice driving collaboration, accessibility, and equity in mental health care.

Karan Malik, executive director, Kai India Mental Health Forum IMHA, said, “At IMHA, we think that mental health care has to be inclusive, reflective, and sensitive to the various realities of India. By collaborating with ON PURPOSE, we will be able to broaden this discussion, make sure that our collaborations and programs reach more people, and encourage collective action for improved mental health.”

Girish Balachandran, founder and managing director, On Purpose, added, “We’re proud to partner with IMHA at this formative stage in their journey to create a more equitable and capable mental health ecosystem in India. At On Purpose, we believe that changing the conversation is the first step to driving systemic change, and IMHA’s commitment to collaboration and capacity-building makes this a deeply meaningful association for us."