Sports marketing, 02 Apr 2025

Blast is a European-based esports entertainment company

02 Apr 2025 11:57 AM

Reliance and Blast form JV to create IPs for the Indian market

Blast works with the likes of Epic Games, Krafton and Riot Games, among others, to create global esports properties.
Brands tapping influencers are winning consumers, says iCubesWire IPL Survey

02 Apr 2025 11:31 AM

Influencer-led brands outperform traditional ad-only strategies in ROI: iCubesWire IPL survey

The survey deciphers what drives recall, trust, engagement and purchasing decisions during the cricketing event in India.

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Sumit Virmani (left) and Shubhranshu Singh

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