Sports marketing, 05 Jan 2026

Birla Opus' Pongal campaign

05 Jan 2026 10:49 AM

Birla Opus Paints reimagines traditions this Pongal

Conceptualised by DDB India, the film finds new meaning in age-old festive rituals.
Image by Leo Castrum from Pixabay

05 Jan 2026 10:10 AM

Shaziya's blog: The well-travelled refrigerator

The author explains the charm of sticky branding.

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