Liverpool FC has entered a partnership with American fashion brand Tommy Hilfiger. This is the first partnership the fashion brand has entered in the world of football.

The partnership will see curated Tommy Hilfiger styles across the football club with 'modern American classics' worn across campaigns and select matchdays.

The collaboration spans the men's and women's squads and key backroom staff.

Ben Latty, chief commercial officer, Liverpool Football Club, said, "Tommy Hilfiger is a truly iconic name in global fashion, and we're absolutely delighted to partner with them as they venture into the world of club football for the first time. With a long-standing connection to innovative style and a deep-rooted sense of community, this partnership is a natural fit. This unique collaboration allows us to explore a different side of matchday and the moments around it, while giving supporters another connection point to the people who represent this great club."

Tommy Hilfiger said, "For my entire career I've been inspired by sports icons, stories and uniforms. I am drawn to teams with deep fan heritage and value-driven storytelling, and Liverpool Football Club has an unmatched history shaped by its people - their belief, resilience and pride. I'm excited to work with the players and club staff who inspire a global fan base to dream through their uncompromising pursuit of greatness."

Liverpool FC are the current Premier League champions.