Sports marketing, 12 Dec 2024

The multilingual content will include live match broadcasts and exclusive BTS coverage for a more engaging fan experience.

12 Dec 2024 5:42 PM

Prasar Bharati and Hockey India sign a MoU

The 2024-25 Hockey India League will be broadcasted on Doordarshan and Prasar Bharati’s new OTT platform, Waves.
Knorr and Netflix's 'Dare to Slurp' campaign.

12 Dec 2024 5:26 PM

Knorr and Netflix make dinner a high-stakes affair

The ad film aims to spread awareness of the ramen brand and OTT platform's collaboration for Squid Game's season 2.
Mahela Jayawardene (centre) along with Lauritz Knudsen's leadership team

12 Dec 2024 5:17 PM

Lauritz Knudsen Electrical & Automation to be Mumbai Indians' principal partner

Deal sees the brand appear on the front of the jersey from the 2025 season onwards.
Peppy is co-founded by Devansh Agarwal and Shyamal Gupta. It has secured investment from Rohit Raj of BBKV Productions.

12 Dec 2024 4:56 PM

Bhuvan Bam launches sexual wellness brand Peppy

He has joined the D2C brand as co-founder and investor.
Urvashi Dholakia and Shweta Tiwari in YouTube India's campaign

12 Dec 2024 3:49 PM

YouTube brings an iconic twist to the rivalry of Komolika and Prerna

Recreating a spoof of the characters from the show Kasautii Zindagii Kay, the campaign showcases how the brand is a go-to for anything.
Prajaktta Gosavi (left) and Abhirup Datta

12 Dec 2024 3:18 PM

Dentsu India hands Abhirup Datta and Prajaktta Gosavi new roles

Datta is CEO of the performance practice, while Gosavi is head - performance delivery practice, dentsu India.
Follows the recent announcement of a new campus in Chennai, WPP’s  third after Mumbai and Gurugram. 

12 Dec 2024 12:46 PM

WPP to scale its Global Delivery Centre in India

Appoints Accenture's Prashant Mehta as MD of the specialist capability hub, which is accessible to all WPP agency teams around the world.
Kopal Naithani (left) and Menaka Menon

12 Dec 2024 10:57 AM

Gerety Awards 2025: Kopal Naithani and Menaka Menon on grand jury

In 2025, the Gerety Awards will host judging sessions across 15 locations worldwide.
Screenshot from the film

12 Dec 2024 10:49 AM

Toyota's Camry returns to India, positions itself on 'elegance'

The car was launched on 11 December after two teasers.
Manoj Dobhal

12 Dec 2024 10:39 AM

There needs to be more collaboration between traditional and digital media: Manoj Dobhal

Dish TV India's CEO and executive director shares the biggest development of 2024 along with one manifestation for 2025.

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