Sports marketing, 14 Aug 2024

Kantar unveiled its ‘Uncovering consumer decision making in digital commerce’ report

14 Aug 2024 6:51 PM

Online buyers more price sensitive and avail more offers compared to offline buyers: Kantar report

When it comes to selecting a digital payment instrument, ‘brand reputation’ is the primary factor, according to the report.
Lakshmi Narayanan B

14 Aug 2024 4:40 PM

Want to celebrate the World Cup win: Ceat’s Lakshmi Narayanan

The chief marketing officer talks to us ahead of the Ceat Cricket Rating Awards which will be held in Mumbai on 21 August.
PR Professionals and E-Gaming Federation logos

14 Aug 2024 2:38 PM

E-Gaming Federation appoints PR Professionals for PR duties

The account will be handled by the agency's Gurugram office.
Varun Dhawan for Center Fresh

14 Aug 2024 12:56 PM

Center fresh signs Varun Dhawan as brand ambassador

The brand has rolled out a campaign 'Aage Badh' featuring the actor.
Marco Nazzari

14 Aug 2024 10:30 AM

India can easily have upto five main sports: Marco Nazzari, FIFA

FIFA's director - marketing, brand business intelligence, on brand interest from the Indian market, competing with cricket, and more...

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Mary Kom (left) and Yamini Agarwal, director, Nimbus Group.

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JBL's 'The Future of Home Cinema' campaign

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JBL turns everyday viewing into a cinematic experience
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FIFA has claimed that if its member associations don't agree with the plan, FFE will not move forward

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Cannes Lions 2026: India opens Lions account 

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