Lacoste has unveiled a special collection to celebrate its brand ambassador Novak Djokovic. 

In this collection, the crocodile is replaced by the goat, to recognise Djokovic's achievements as the greatest of all time. The initiative was conceptualised by BETC.

Djokovic holds the record for the most number of men's grand slam singles tournaments won. He won his first round match at the US Open, beating Learner Tien.

From a ðŸÂŠ to the ðŸÂÂ.
Discover a collection that celebrates @DjokerNole: a one-of-a-kind player whose career is defined by passion, perseverance, and greatness. pic.twitter.com/QrOX0OjI6B

— Lacoste (@Lacoste) August 22, 2025

The current world number seven was appointed brand ambassador of Lacoste in 2017.