The International Cricket Council (ICC) and Google have entered a partnership.

Through this partnership, ICC will use Google's technology to enhance support in women's sports, increasing fan engagement and increasing accessibility.

The deal, which is only in place for women's cricket, comes ahead of the Women's ODI World Cup, which will be held in India, in September this year, and the T20 World Cup, which will be held in England and Wales in 2026.

Google will be using its products including Android, Gemini, Google Pay and Google Pixel, as part of this partnership. 

Jay Shah, chairperson, ICC, said, “This partnership with Google is a landmark moment for women’s cricket and underlines our commitment to taking the women’s game to even greater heights. By harnessing Google’s world-class innovation, we will be able to create more engaging experiences for fans and bring the sport closer to people everywhere. Women’s cricket is growing faster than ever before, and this collaboration will not only help accelerate its global reach but also inspire future generations to see cricket as a game where they belong. Together with Google, we aim to make women’s cricket a truly global force, resonating with fans in both established and emerging markets.”

Shekar Khosla, VP - marketing, Google India, added, "Cricket has always been about community and shared passion. We are proud to partner with the ICC to bring fans of women's cricket closer to the game through our technology. This alliance is not just about a single tournament; it's about building deeper engagement, making the sport more accessible, and enabling fans to feel a stronger connection with what they care about.”