Sports

Amitabh Bhattacharya

18 Nov 2024 11:04 AM

Opinion: Why Indian sports communication needs a cultural reboot

The author discusses how communication about sports in India often fails to bring out culture and identity.
David Warner (left) and Harish Bisam

18 Nov 2024 11:01 AM

Quick Vitals appoints David Warner as wellness ambassador

Warner will advocate for the brand's mission to empower people in India to take charge of their health with actionable insights.
Mandira Bedi

15 Nov 2024 1:23 PM

All India Pickleball Association signs Mandira Bedi as brand ambassador

Aims to promote women's participation in pickleball through this association.
The association marks 75 years of F1 and 90 years of KitKat

12 Nov 2024 11:51 AM

KitKat becomes official chocolate bar of F1

The two-year partnership kicks off in 2025.
Picture courtesy: BCCI.tv

05 Nov 2024 9:33 AM

Following his T20 retirement and drop in form, what's next for brand Virat Kohli?

As Kohli turns 36, we ask experts whether he remains 'king' among brand endorsers or is he being dethroned?
Screenshots from a few films

05 Nov 2024 9:29 AM

Virat Kohli turns 36

Watch 36 of his best ads from the many in which Kohli has been featured.
Yogesh Kathuniya (centre) alongside PM Modi.

21 Oct 2024 8:22 AM

The bigger the brand reach, the lesser they want to pay athletes like me: Yogesh Kathuniya

After he won Silver medal in the discus throw event at the Paralympics, we chatted with him about brand interest in para-athletes.
The tournament will be held in Mumbai.

18 Oct 2024 10:57 AM

Tennis Premier League to be broadcast on JioCinema and Sports18

To be held between 3-8 December.
Rajah Chaudhry

12 Sep 2024 5:44 PM

Our goal is to make basketball the country's second most popular sport, with BFI's support: NBA

NBA's Rajah Chaudhry, discussed its new partnerships to enhance India’s basketball ecosystem, marketing strategies and more...
Rahul Dravid

10 Sep 2024 5:25 PM

Shriram Finance appoints Rahul Dravid as brand ambassador

Dravid, celebrated for his dedication on the cricket field, epitomises the core values that Shriram Finance upholds.

Latest Stories

Shah Rukh Khan

05 Aug 2026 3:17 PM

Shah Rukh Khan tops Kroll India's celebrity brand rankings for 2025
Nescafé's 'Make Your World' campaign

05 Aug 2026 2:14 PM

Nescafé stirs up a sibling conversation about ambition
INS' 'Ink Doesn't Lie' campaign.

05 Aug 2026 1:15 PM

As AI blurs fact and fiction, INS says 'Ink Doesn't Lie'
Francisco Neves (left) and Andy Hornby

05 Aug 2026 11:45 AM

We chose a joint venture because India deserved more than a franchise model: Andy Hornby

Most Read

Arun Srinivas

31 Jul 2026 8:05 PM

Updated: Meta responds to FIR against India head Arun Srinivas
FIFA has claimed that if its member associations don't agree with the plan, FFE will not move forward

31 Jul 2026 10:35 AM

FIFA responds to FFE backlash, blames media reports for disrupting consultation
The AAAI sent a strong reaction to industry report

29 Jul 2026 1:27 PM

AAAI Lifetime Achievement Award: Industry body gets professional institution to audit process 
The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 

Subscribe

* indicates required