Ownly, Rapido's newly launched food delivery platform that is operational in Bengaluru has rolled out a campaign 'The Food Court'.

The campaign consists of an ad film. The film is set in a courtroom, and uses satire to spotlight consumer frustrations with food delivery platforms and present Ownly as an alternative. While delivery app users protest outside the court, the hearing unfolds inside with the judge casually enjoying snacks. A lawyer argues the case against delivery apps, calling out hidden charges and added fees. The accused appear in handcuffs, dressed in jail uniforms coloured to subtly resemble the signature hues of leading delivery platforms. The twist arrives when an Ownly delivery partner enters the courtroom, stating that the platform does not charge extra fees or lure customers with discount traps. The judge ultimately rules in Ownly’s favour, ending the film with a simple directive: order now.

What we think about it: The film dramatises everyday frustrations with food delivery charges while positioning Ownly as a simpler alternative. While the satire and symbolism make the point clear, the comedy and overall delivery could have been sharper, and the narrative leans heavily on comparison rather than building a distinct brand personality for Ownly.

The campaign was released on YouTube on 3 March.

Ownly follows a zero-commission model, charging restaurants no platform fees. Instead, consumers pay a delivery fee to cover logistics, aiming to reduce typical food delivery mark-ups. The Bengaluru rollout follows a pilot in Koramangala, HSR Layout and BTM Layout. The company, according to media reports said it spent the past year studying consumer behaviour and working with restaurant partners before the wider launch.