After rolling out its first film for the 'Clean Up' tool in April, Apple has now released the second part of the campaign.

The film, part of the 'Apple Intelligence' campaign, takes the humour route to reveal how it can remove unwanted objects from a picture. It shows a lady reading a book, with her partner on the iPhone. He clicks a picture of her and to impress her uses the clean-up tool to get rid of the cat in the picture. Both, the lady and cat, look unimpressed, leading the man to undo this, and get the original picture back.

View the first film here:

What we think about it: While Google and Android had this feature with its Pixel a while ago, the film does the job of educating Apple users that iOS now supports this change. However, we thought the twist in the ad would come with the man getting rid of the lady in the second picture. 

The film released on 18 July.