The Sonic Story has announced the appointment of Kamal Bhatnagar as director - creative strategy. He joins the company as a consultant.

The sonic branding studio highlighted this development through a LinkedIn post.

Bhatnagar will continue as co-founder, Rise Method, and will be based in Paris.

In a career spanning over 23 years, he has also worked with Contract Advertising, MTV Networks, Ogilvy and Publicis Conseil, among others.