Tilt Brand Solutions has announced the appointment of Abhimanyu Mathur as its chief business officer. 

Mathur joins Tilt’s management team along with Joseph George (chairman and CEO), Gulshan Singh (chief strategy officer), Adarsh Atal (chief creative officer) and Michelle Suradkar (principal advisor).

He moves from Sunteck Realty, where he was senior vice president. 

George said, “From day one, our ambition has been clear – to shape Tilt into a contemporary, impactful and brand-first communications company. Getting there needs leaders across Business, Strategy and Creative who bring experience, expertise, belief and passion in equal measure. Abhimanyu’s rare mix of marketing and advertising experience, coupled with his deeply immersive style of working with brands and clients, makes him a powerful addition to Tilt’s leadership as we enter our next phase of growth.”

Mathur added, “I’m excited to join Tilt at such an important stage in its journey. What drew me to Tilt was its absolute clarity of purpose – ‘to be the most strategic amongst the most creative’. It reflects a company that knows exactly what it stands for, what it does best and what it wants to build on. I look forward to working closely with the brilliant people at Tilt and with our clients to build enduring brands, create outstanding work and contribute to Tilt’s next phase of growth.”

In a career spanning over 25 years, he has also worked with Mahindra Group, Lowe Lintas and Leo Burnett, among others.