Havas has announced the acquisition of Unnest, a French data consulting and engineering firm with end-to-end expertise in designing, building, and deploying data platforms. The strategic addition aims to strengthen Havas Media Network’s global data, technology, and analytics arm, CSA, by harnessing technology and data as part of its converged AI strategy.

Founded in 2021 by Nicolas Chollet and Mehdi Moreau, Unnest joins the Havas group while retaining its agility and technological DNA, benefiting from the group’s strategic partnerships and its globally recognised clients, according to a joint statement.

Yannick Bolloré, chairman and CEO, Havas, said, "We are thrilled to welcome Nicolas Chollet, Mehdi Moreau, and the entire Unnest team to the Havas family. Their technological expertise will be a valuable addition to the acceleration of our Converged.AI strategy. They will help drive the adoption of AI solutions across our client base, addressing strategic and operational challenges while maintaining the highest standards of excellence."

Yoann Denée, chief data officer, Havas France and president, Havas Data Business Intelligence, added, "Integrating Unnest into our Business Science ecosystem enhances our ability to deliver increasingly advanced tech solutions and to address the growing challenges our clients face in transforming their businesses through data, AI, and automation."

Nicolas Chollet, co-founder, Unnest, said, "In a rapidly growing data and AI landscape, joining Havas represents a unique opportunity to accelerate our growth and leverage our technological expertise in support of a global vision. We are eager to contribute to the creation of innovative solutions for brands."