The Advertising Club has opened entries for the 2026 edition of the Abby Awards.

The partnership with The One Show continues this year and the winners will be announced during Goafest 2026, which is likely to be held in April this year.

The awards will be open till 2 March. Work created between 1 April 2025 and 28 February 2026 can be entered into the awards.
 
Ajay Kakar, chairperson, Abby Awards 2026, said, “The Abby Awards have evolved into a strong platform for recognising creative and marketing excellence from our region. Our partnership with The One Club is an important step forward in taking this work to a global stage, giving it greater visibility and recognition beyond local markets. This year, the ABBYs are being reimagined in close collaboration with industry leaders and creative giants, with greater client involvement and an exceptional line-up of jury chairs expected.  We look forward to continuing this collaboration and further strengthening the opportunities for talent and ideas from Southeast Asia to be seen and celebrated worldwide.”