PHD has bagged the global media mandate of Mandai Wildlife Group. 

The mandate includes APAC markets such as India, Singapore, Australia, Indonesia, the Philippines, Japan and South Korea among others. It will be led by the Singapore team and includes strategy, planning, buying, activation and performance optimisation.

Belina Lee, deputy chief executive officer, Mandai Wildlife Group, said, “We’re excited to partner with PHD, whose strategic expertise, global cultural insight, and media know-how support our mission to reach and engage audiences in key markets effectively. Together, we look forward to amplifying awareness for wildlife conservation and driving meaningful impact for people and the planet.”

Sumiati Hashim, managing director, PHD Singapore, said, “We are honoured to welcome Mandai to our portfolio of leading glocal brands. This appointment reflects Mandai’s confidence in our data-driven approach, powered by our AI-driven marketing intelligence platform, Omni, and our ability to deliver innovative, effective media solutions. We look forward to leveraging Omni’s advanced capabilities to deliver a connected ecosystem that addresses the client’s business challenges, helping them outthink, outpace, and outgrow the competition.”

Mandai Wildlife Group is based in Singapore which manages the Mandai Wildlife Reserve at Mandai in Singapore, which includes the Singapore Zoo, Night Safari, River Wonders, Bird Paradise and Rainforest Wild.