Bata has rolled out a campaign ‘Make Your Way’ around everyday women’s footwear with a renewed focus on its Victoria Ballerina collection. With actor  Sanjana Sanghi as the face of this campaign, the footwear brand places the classic ballerina silhouette center stage; reframed for a new generation that values comfort, ease and modern femininity.
 
Ballerinas have long been part of Bata’s design legacy, the silhouette aligns seamlessly with Bata’s comfort-first philosophy, according to the brand. Fronting this chapter of the Victoria Ballerina story is Sanghi, whose association with the collection reinforces Bata’s intent to connect with young women navigating busy, multi-faceted lives while seeking footwear that works as hard as they do.

 

 

 

 

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A post shared by Sanjana Sanghi (@sanjanasanghi96)

Badri Beriwal, chief strategy and business development officer, Bata India, said, “With Everyday Comfort and the Victoria Ballerina, we are reaffirming what Bata stands for today, footwear that complements modern lifestyles. Our focus is on delivering products that are thoughtfully designed, stylish, and truly comfortable for everyday wear.”