Moe’s Art has announced the appointment of Shantanu Anam as its creative director. 

Anam will strengthen Moe’s Art’s focus on video-led content, spanning brand films, commercials, and original productions, aimed at delivering impactful narratives across clients.

He moves from NEWJ, where he was head - content, ASK Films. 

Vishaal Shah, co-founder, Moe’s Art, said, "In an increasingly cluttered world where AI often adds to the noise, it has become more important than ever for brands to connect with their audiences and stand out meaningfully. Shantanu’s versatility across theatre, digital, and OTT brings a fresh creative edge to what Moe’s Art can offer its clients. With his leadership, we aim to craft storytelling that resonates deeply with both brands and audiences, while setting new benchmarks in branded content and audience engagement."

Anam added, "Storytelling is the heartbeat of meaningful communication. At Moe’s Art, I am excited to build on that belief by pushing creative boundaries to craft original, compelling content. My goal is to create work that builds a genuine connection between brands and their audiences. These are stories that audiences embrace, and brands can be proud of."

In a career spanning over a decade, he has also worked with HIT 95 FM and Grey Worldwide, among others.