Lenovo has announced the appointment of Shilpa Marodia as marketing director for India and South Asia. 

Based in Bengaluru, she will lead the brand and marketing strategy for Lenovo’s full-stack portfolio, including PCs and Smart Devices under the Intelligent Devices Group (IDG), Infrastructure Solutions Group (ISG), and Solutions and Services Group (SSG).

In this role, Marodia will lead Lenovo's efforts to build a distinctive, unified, and trusted brand across its diverse portfolio of devices, infrastructure, solutions, and services. Her mandate will focus on strengthening brand leadership and market relevance, deepening customer engagement, and translating Lenovo's technology innovation into meaningful value for consumers, businesses and communities across India. 

Marodia succeeds Chandrika Jain, who has moved on to global brand director at Lenovo, where she leads global campaigns, go-to-market, and brand content.

Marodia moves from Amazon India, where she was marketing programs, CX FMCG (consumables). 

Shailendra Katyal, vice president and managing director, Lenovo India, said, “As Lenovo accelerates its transformation into a full-stack technology leader and advances its Hybrid AI vision, marketing has an increasingly important role in connecting our innovation with the needs and aspirations of customers. Across consumer devices, enterprise infrastructure and intelligent solutions, we have an opportunity to create a more unified and distinctive Lenovo experience for our customers and partners. We are delighted to welcome Shilpa to Lenovo India. Her breadth of experience and strategic perspective will be valuable as we strengthen our brand, deepen customer engagement and further our ambition to be a leader and enabler of intelligent transformation.”

Bhaskar Choudhuri, chief marketing officer, Lenovo Asia Pacific, added, “Lenovo is uniquely positioned at the intersection of personal technology, enterprise infrastructure and intelligent solutions, helping shape how consumers and businesses engage with an increasingly connected and AI-enabled world. As we continue to advance our Hybrid AI vision, building a consistent, differentiated and trusted brand will be central to our growth ambitions. Shilpa brings a strong combination of strategic brand leadership, customer understanding and experience in driving business transformation across dynamic markets. We are delighted to welcome her to Lenovo India and the Asia Pacific marketing leadership team. I would also like to thank Chandrika Jain for her outstanding contribution and leadership over the past four years, and wish her every success in her new role.”

In a career spanning over 18 years, she has also worked with Tata Consumer Products, Procter & Gamble and Unilever, among others.