Charged, a drink by Coca-Cola India, has unveiled a new identity with the launch of its mascot — the Wolf.

Created by Branded, the Wolf made its debut alongside Aamir Khan in the latest season of 'Mind Charged, Body Charged.'

As per the brand, the Wolf has become a powerful symbol of physical agility and mental alertness, embodying what it means to be Charged.

Branded designed The Wolf to embody Charged’s core philosophy- 'Mind Charged, Body Charged.' 

Sumeli Chatterjee, category head - sparkling flavours (India and Southwest Asia), The Coca-Cola Company, said, “We are thrilled to introduce our new packaging, which is bold, sharp, and unstoppable, perfectly reflecting the character of the drink.”

Ankur Rander, founder and CEO, Branded, said, "In a category that’s all adrenaline and attitude, we knew we had to create something that hits instantly. The wolf isn’t just a mascot — it’s a mindset.