Advertising, 05 Jan 2026

Boldfit campaign.

05 Jan 2026 3:04 PM

Boldfit uses Suhani Shah's magic and Samay Raina's misread to sell fitness

The campaign consists of an ad film.
Lahori Zeera's 'Har Koi Peera, Lahori Zeera' campaign

05 Jan 2026 2:56 PM

From everyday to extraordinary, Lahori Zeera fits into all moments of life

The second edition of 'Har Koi Peera, Lahori Zeera' is conceptualised by Enormous.
TRESemmé's campaign for its Hydra Matrix range.

05 Jan 2026 10:59 AM

Ananya Panday and Anurag Kashyap go off-script so TRESemmé can steal the scene

Conceptualised by Braindad, the campaign consists of an ad film.

Latest Stories

Kushal Sanghvi

27 Feb 2026 1:07 PM

'AdTech is like this massive banyan tree that has been growing'
Netflix was to acquire WBD for USD 82.7 billion

27 Feb 2026 11:01 AM

Netflix declines to raise offer for Warner Bros, states the deal is no longer financially attractive
Sarah Dacosta

27 Feb 2026 10:46 AM

Unfiltered: Why do people hate AI ads?
This cartoon was first published in our February issue.

27 Feb 2026 10:31 AM

Producer's Diary by Dalbir Singh

Most Read

Amith Prabhu (left) and Jaideep Shergill

12 Jan 2026 9:03 AM

When brands seem ‘sorry but not sorry'
Adyasha Roy Tomar

09 Jan 2026 10:20 AM

Adyasha's blog: 2025, WTF?
From left: Vijay Sawant, Dharam Valia and Mahesh Gharat

08 Jan 2026 10:51 AM

Hungry for more: Over a decade of letting the work speak
ChatGPT's health

08 Jan 2026 10:35 AM

OpenAI launches ChatGPT Health

Subscribe

* indicates required