Advertising, 05 Jan 2026

Boldfit campaign.

05 Jan 2026 3:04 PM

Boldfit uses Suhani Shah's magic and Samay Raina's misread to sell fitness

The campaign consists of an ad film.
Lahori Zeera's 'Har Koi Peera, Lahori Zeera' campaign

05 Jan 2026 2:56 PM

From everyday to extraordinary, Lahori Zeera fits into all moments of life

The second edition of 'Har Koi Peera, Lahori Zeera' is conceptualised by Enormous.
TRESemmé's campaign for its Hydra Matrix range.

05 Jan 2026 10:59 AM

Ananya Panday and Anurag Kashyap go off-script so TRESemmé can steal the scene

Conceptualised by Braindad, the campaign consists of an ad film.

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The mandate covers 3M's portfolio of consumer brands. 

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3M Consumer Business assigns its integrated creative duties to McCann India
Noise, polarisation and performative debate have blurred the line between journalism and spectacle

11 Aug 2026 11:43 AM

What ails the Indian news media?
The agency will build the work around the brand's ‘Own the Room' ambition, bringing strategy, creative and social under a single team.

11 Aug 2026 11:35 AM

Blackberrys assigns its integrated creative mandate to Dentsu Creative Isobar
Nothing India's 'Start with Nothing campaign

11 Aug 2026 11:28 AM

Nothing India traces the journeys of Zeenat Aman, Siddhant Chaturvedi and Seedhe Maut

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