Lahori Zeera has rolled out the second leg of its campaign, ‘Har Koi Peera, Lahori Zeera’.

Conceptualised by Enormous, the campaign comprises a film. The ad opens with people making holes or drilling through everyday objects, including car roofs, hats, steamers, umbrellas, trumpets, and helmets. Each cut-out is perfectly shaped to fit the Lahori Zeera bottle, as is later revealed. The whole point being that regardless of what they may be doing - fixing a fan, driving, getting a spa, or taking pictures - everyone is busy enjoying the beverage.

What we think about it: Building on last year’s narrative, this year’s ad takes a boldly creative and humorous approach, using exaggerated visuals like drilling holes in objects to fit the bottle, making the drink appear everywhere in unexpected ways. The ad grabs attention through surreal visuals and humour that are likely to be shared and talked about.

The film released on 5 January.