SoCheers announced the elevation of Rajni Daswani as chief growth officer - people and business. 

In her new role, Daswani will continue to work closely with co-founders Mehul Gupta and Siddharth Devnani to spearhead strategic initiatives, focused on bolstering sustainable growth across both revenue (business) and talent (people).

Prior to her elevation, Daswani was the agency's director. She joined SoCheers in 2014 as senior digital marketing manager - brand experience (client servicing). 

Gupta said, “Rajni’s proven track record of driving operational excellence, her strategic vision and her empathetic leadership skills make her the ideal leader to guide our growth trajectory. This appointment is a testament to her remarkable contributions and our confidence in her ability to shape SoCheers’ future, ensuring we remain at the forefront of the industry.”

Daswani added, “I am honoured to take on this expanded role as chief growth officer - people and business. My focus will be on building a robust framework that fosters both talent development and business expansion. I am excited to drive this next wave of sustainable growth for SoCheers, ensuring that we continue to deliver exceptional value to our clients and stakeholders, and remain a leader in the dynamic digital-first creative space.”