Advertising, 06 May 2025

Renée's Mother's Day campaign

06 May 2025 3:53 PM

Mother's 'nazar ka tikka' meets the non-smudgeable Renée

The campaign features actor Supriya Pathak and has been released ahead of Mother's Day
YouTube Shorts and Reliance Jio's campaign.

06 May 2025 3:39 PM

From scenic views to viral news, Reliance Jio and YouTube power creators' travel dreams

Conceptualised by Toaster, the campaign comprises an ad film.
Rajni Daswani

06 May 2025 1:31 PM

SoCheers elevates Rajni Daswani

Joined the agency in 2014 as senior digital marketing manager - brand experience.
Ananya Panday led with a 9% share of total ad volumes during the current season of IPL

06 May 2025 11:20 AM

Ananya Panday emerges as leading celebrity endorser in IPL 2025: TAM report

Shah Rukh Khan was the only consistent endorser across both IPL 17 and IPL 18, according to the celebrity endorsement report.
Alongside Bumrah, the campaign also features Sanjana Ganesan, his wife.

06 May 2025 10:52 AM

Jasprit Bumrah invests in uppercase

The brand has rolled out a campaign 'Batana Bhool Gaya' to highlight Bumrah's new role.
Rakesh Hinduja (left) and Shormistha Mukherjee.

06 May 2025 10:22 AM

Credibility vs clout: The changing currency of awards

We explore whether the shine of awards still holds weight in today's industry.

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Growth of instant delivery is strongest outside major metros, where adoption is rising at 8% to 9% annually.

05 Dec 2025 7:09 PM

Quick commerce drives 45% of festive purchases, shows sharp growth beyond metros: WPP x Meta
Under the terms of the agreement, WBD shareholders will receive USD 23.25 in cash and USD 4.50 in Netflix stock per share, with the stock component subject to a collar based on Netflix's share price at closing.

05 Dec 2025 7:06 PM

Netflix to buy Warner Bros. for USD 82.7 billion after Discovery Global spin-off
Deepstory logo

05 Dec 2025 10:47 AM

Deepstory rolls out a a short-video platform in India
The brief for this month's contest

05 Dec 2025 10:30 AM

Centrick-Manifest print competition: December brief revealed

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The event was attended by 253 women across advertising

17 Nov 2025 11:55 AM

SIBI India 2025: 'One grows up thinking leaders don't cry, don't show emotion, and are invincible'
From left: Sumedha Chakraborty, Ankush Sabharwal, Ivinder Ray, Shruti Bhatia, and Niraj Ruparel

13 Nov 2025 8:35 AM

'Learning will happen faster than any training programs if AI is given to the users'
See It Be It works to achieve equal gender representation among senior creative leaders

12 Nov 2025 1:04 PM

Cannes Lions' 'See It Be It' India to be hosted on 14 November in association with Snowball Studios
Ramanuj Shastry

12 Nov 2025 9:54 AM

‘The best school of advertising I could have asked for was working under Piyush Pandey'

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