Renée has rolled out a campaign, featuring actor Supriya Pathak.

Released ahead of Mother's Day, the campaign comprises a film. With a retro-inspired backdrop, the ad opens with a son returning home with his first paycheck and handing it over to his mother. In an instant, she goes to apply a traditional 'nazar ka tikka'  - a simple, emotional gesture to ward off the evil eye. However, to her surprise, the kajal won’t smudge, because it’s Renée's Midnight Kohl Pencil, which is designed to stay put, no matter what.

What we think about it: The ad beautifully blends nostalgia with a dash of 80s charm in a story that feels both timeless and refreshing. Visually, the retro styling adds charm and warmth, anchoring the story in a familiar past while showcasing a modern product. 

Aashka Goradia Goble, co-founder and CMO, Renée Cosmetics, said, “At Renée, we don’t just create cosmetics, we create experiences that stay with you. This campaign showcases the high performance of the Midnight Kohl while bringing a refreshingly emotional and innovative storytelling approach to the forefront. We’ve crafted something truly distinctive — a narrative that blends sentiment with style, unlike anything the beauty industry has seen before. Midnight Kohl is made for the bold, the expressive, the DRAMA-tic and those who speak volumes with just their eyes.”