ZeroHarm Sciences has partnered with Sideways as it looks to strengthen its brand. 

Built on a scientific foundation, proprietary aqueous extraction technology, and formulations designed to improve the body's nutrient absorption, ZeroHarm sees an opportunity to make its scientific differentiation more visible and easier for consumers to understand.

The partnership aims to build greater awareness and create stronger recall for the brand.

Sideways will work closely with ZeroHarm to sharpen the brand's positioning, packaging, identity, and communication to create a more distinctive presence across consumer touchpoints.

Sachin Darbarwar, founder, ZeroHarm Sciences, said, "We've spent six years making ZeroHarm's products better and far less time making ZeroHarm easier to understand. As we enter our next phase of growth, we feel the need for a brand that carries the same weight as what's inside the bottle. We're excited to partner with Sideways to help visualise and tell that story more clearly."

Abhijit Avasthi, co-founder, Sideways, said, "The nutraceuticals category is becoming increasingly crowded, but very few brands are built around genuine scientific differentiation. What stood out to us about ZeroHarm is the depth of science, innovation and rigour behind their products. Our role is to express those strengths through a brand that is clear, distinctive and memorable. We are excited to partner with the team and tell their story with the same conviction that has gone into building the business."