Cheil South West Asia (SWA) has announced the appointment of Sungkyoon Kim as president and CEO of Cheil SWA group. Kim moves internally from Cheil. 

Based in Gurugram, he will lead the agency's offices across the country.

Kim was head - digital platform business, overseeing Samsung.com. He also led the DnA (Data and Analytics) Centre, along with the agency’s CRM and data initiatives at Cheil.

Kim said, "I am thrilled to lead Cheil SWA during this pivotal shift in the advertising landscape. As AI continues to redefine marketing, I believe our future success sits at the intersection of human psychology and data-driven technology. My goal is to drive an AI-led transformation that goes beyond the surface, embedding innovation into the very fabric of our business functions. Alongside our incredible talent, I look forward to delivering the kind of dynamic, high-impact marketing solutions our clients expect in this new era."

Kim replaces Carlos LimSeob Chung. Chung moved into a new role within Cheil Worldwide, having helmed SWA's operations since January 2022.