Manifest has partnered with IAA Voice of Change and UNICEF to identify and celebrate advertising that challenges stereotypes and promotes more progressive gender representation. 

The committee for this section consists of: Nina Elavia Jaipuria, chairperson, Women Empowerment Committee, IAA India Chapter; Megha Tata, co-chairperson, Women Empowerment Committee, IAA India Chapter; and Geetanjali Master, partnership specialist, public and private sector engagement, resource mobilisation section, UNICEF Delhi.

The promo for the LXME Indian Women's League is a clear frontrunner for challenging stereotypes in a traditionally male-dominated sport. 

Invesco also stands out for its refreshing portrayal of a culinary legacy being passed from father to daughter.

Godrej does well in showcasing women in diverse, aspirational roles, while Spotify offers a welcome shift by normalising men sharing and enjoying domestic responsibilities. 

A mention for Sabhyata for making an interesting attempt at challenging conventional narratives, though the message could have been more impactful.

Other films from last week:

Amazon

Brooke Bond Taj Mahal Tea

Hershey's Kisses