Enormous has announced the appointment of Ananya Varma as strategist planning director. 

Varma aims to further elevate Enormous’s ability to deliver innovative, culture-driven brand strategies that leave a lasting impact.

She moves from Droga5 UK, where she was a creative strategist.

Ashish Khazanchi, managing partner, Enormous, said, "Ananya’s expertise in blending cultural relevance with brand innovation is a perfect fit for Enormous. Her insights will elevate our work and help us continue delivering bold, impactful campaigns."

Varma added, "I'm excited to join Enormous and collaborate with a team that's as passionate about creating culture-defining work as I am. Together, we'll continue to push boundaries and deliver strategies that truly resonate." 

In a career spanning over 11 years, she has also worked with BBC Global News, among others.