Heer by Giva, the newly launched gold and lab-grown diamond brand from Giva, has announced actor Anushka Sharma as the face of the brand. This marks a significant step in the brand’s premium jewellery journey with a stronger focus on gold jewellery and lab-grown diamonds. Through this association, the brand introduces a fresh perspective on luxury, one that is deeply personal, emotionally resonant, and centred around women choosing themselves.

At the heart of the launch is a brand film featuring the actor that blends evocative poetry with the emotions of self-love and self-indulgence. Rooted in the tagline ‘For You, Forever,’ the campaign positions it as more than a jewellery brand, marking the beginning of a larger cultural narrative celebrating the modern woman: independent yet emotional, graceful yet strong, timeless yet contemporary.

Ishendra Agarwal, founder, Giva, said, “Anushka has been an integral part of the GIVA story, and with Heer, that association evolves into something far deeper. Heer is our attempt to move beyond occasion-led jewellery and into the space of meaningful luxury, where a piece isn't just beautiful, it means something. Anushka embodies that spirit completely. She is authentic, confident, modern, and deeply individualistic, everything Heer stands for. Together, we want to shift how women think about jewellery. Not as something they receive, but something they choose for themselves, on their own terms.”

The campaign film was released on 12 May across digital platforms.