Asian Paints has rolled out a print campaign, ‘The Colours of India’, ahead of Independence Day.

The ad features a curated palette of authentic tricolour hues. From vibrant saffrons to crisp whites and lush greens, the colours reflect the beauty and identity of the nation within our homes.

Each colour featured in The Colours of India is an actual shade from Asian Paints’ extensive colour library, complete with its shade code.

Amit Syngle, managing director and CEO, Asian Paints, said, “Marking India’s 79th year of Independence, Asian Paints celebrates the spirit of the nation with a campaign that goes beyond walls. At Asian Paints, colours are more than aesthetic choices — they are expressions of one's shared spirit and individuality. For over eight decades, we’ve been custodians of this vibrant canvas, enabling every Indian to make their spaces a true reflection of themselves. This campaign is a reminder that love for our country and personal expression aren’t limited to one day — they can be lived and cherished every day in the spaces we call our own.”